Profile Summary

We are looking for a creative and detail-oriented Graphic Designer to join our Digital Marketing team. The ideal candidate will have hands-on experience in both digital and print design, with a strong understanding of branding, visual communication, and production standards. This role involves working closely with marketing, content, and external vendors to deliver high-quality visual assets across digital platforms and printed materials. 

Key Responsibilities:

• Design visually engaging creatives for social media, websites, email campaigns, presentations, and other digital marketing assets.
• Create print-ready designs for brochures, flyers, banners, posters, standees, calendars, visiting cards, and other marketing collateral.
• Prepare artwork files according to printing specifications, including bleed, trim, color modes, and resolution standards.
• Coordinate with printing vendors to ensure accurate output, quality control, and timely delivery of printed materials.
• Develop layouts, visual concepts, and marketing creatives aligned with brand guidelines and campaign objectives.
• Create and optimize graphics for performance across multiple digital platforms.
• Produce short videos, motion graphics, or basic animations for digital and social media campaigns.
• Collaborate with marketing, content, and website team to translate requirements into effective visual designs.
• Ensure consistency in visual identity across all digital and print assets.
• Manage and organize design assets, versions, and files efficiently while meeting project timelines.
• Stay updated with the latest design, printing, and digital marketing trends.

Skills and Requirements:

• Proficiency in Adobe Photoshop, Illustrator, and other relevant design tools.
• Strong knowledge of printing materials, print formats, color profiles, and production standards.
• Experience creating print-ready artwork and coordinating with print vendors.
• Working knowledge of video editing or motion design tools is an added advantage.
• Strong understanding of layout, typography, color theory, and visual hierarchy.
• Ability to interpret briefs and deliver creative solutions with minimal supervision.
• Good communication and collaboration skills within cross-functional teams.
• High attention to detail with a strong commitment to quality and deadlines.

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